Prof. Sergio Canavero, MD

Project overview

A broad international communication programme was managed for Prof. Sergio Canavero through his representative agency, combining digital marketing, social-media and reputation management, SEO/SEM, localisation, brand management, business development and event organisation.

The official social-media page created and managed from 23 September 2016 reached 16,000 likes and 17,000 followers organically during its first 12 months. At the six-month point it had already reached 5,000 likes and 6,000 followers.

For the Medicus Magnus book press conference held in Vienna on 17 November 2017, the team managed live broadcasting, real-time visual publishing and social-media communication. The work also covered international news monitoring, content localisation and consistent digital-reputation management.

“I personally thank Yıldız Erel and Yıldız Erel Design Office for their excellent work.” — Prof. Sergio Canavero

Scope of work

• Social media and reputation management
• SEO, SEM and localisation
• Brand management and business development
• Press conference, live broadcast and launch communication

Service areas