Branding is the strategy you use to shape how you want people to interact with your company. It contains the feeling and the messages you want to convey. These concepts determine the strategy of your identity.
Basically, that branding is the foundation of your brand, and identity is the visual implementation of your brand strategy and both depend on each other.
Remember, your brand cannot have a strong identity without a brand strategy to strengthen it, and you cannot have a successful brand without a strategic visual identity.
Identity is the visual implementation of your brand strategy. Visual (corporate) identity determines what your brand will look like, from your logo to your color choices and much more.
Identity is based on the strategy overview you create at the core of your brand; is the concrete appearance of the brand. It determines how you want to communicate visually and includes components such as Logo, Color, Monogram, Font, Slogan, Tone, Representation, Dress, Periodical / Non-Periodical, Model, Project, Roadmap, Guide.
